Evaluation Components
Criteria for Recognition
The PTR will evaluate nominees based on the following criteria:
Business Performance
- Financial performance and growth
- Market share and competitive advantage
- Customer satisfaction and loyalty
- Innovative Products and Offerings
Sustainability
- Environmental practices and initiatives
- Social responsibility and community engagement
- Destination Development
- Start-ups and New Businesses
COMPONENTS OF EVALUATION
The Components of Evaluation for PTR have to be aligned to the Sustainability and Popular choice Categories. The Evaluation criteria for these categories will be different depending upon the outcomes that form part of the evaluation.
EVALUATION CRITERIA FOR SUSTAINABILITY RECOGNITION
The Sustainability Recognition will be evaluated based on the following criteria:
- Challenges Faced: The Organizations need to specify the Sustainability Challenges faced. They may explain the impact of these challenges specific to their organizations so that their experience can become part of the evaluation. Working towards global sustainability challenges can also be considered wherein the organization recognizes the importance of these challenges and pivots its resources to respond.
- Goals Adopted: The Organizations need to crystalize the Sustainability Goals and Targets adopted for implementation. They will have to provide documentary evidence like Vision & Mission Statements and any other document that clearly indicates the commitment of the organization. The intention is to understand the Sustainability Plan of the Organization.Initiatives Taken: The Initiatives taken by the Organizations to mitigate the Sustainability Challenges need to be enunciated. The Description of the initiatives may include the following:
- Outline of the Initiative
- Scale of the initiative
- Outlay earmarked for the initiative
- Duration of the Initiative
- Outcomes Achieved: The Outcomes of the initiatives taken have to be clearly elucidated by producing
- Documents
- Photographs
- Multi-media feeds
- Any other supporting evidence
- Scalability and Replication: Scalability and Replication are very important aspects of the Sustainability Evaluation. The initiatives to Challenges faced should have the potential for implementation across business facing similar situations. Further, the initiatives so developed when replicated at scale should either restore the balance or enhance the sustainability quotient. In order to exhibit the effectiveness of their initiative, the following set of evidences can be shared
- Then and Now Comparison for Conservation and Reduction Efforts using
- Data
- Photographs
- Social Media Posts
- Third-Party Impact Audits
- News Items Covered in Legacy Media
COMPONENTS OF EVALUATION
The Components of Evaluation for PTR have to be aligned to the Sustainability and Popular choice Categories. The Evaluation criteria for these categories will be different depending upon the outcomes that form part of the evaluation.
EVALUATION CRITERIA FOR POPULAR CHOICE RECOGNITION
The Popular Choice Recognition is aimed at honoring the performance of the Tourism Industry Members on Popularity Parameters. The Recognition are judged based on the basis of the following criteria:
- Gross Revenues without Interest Income: Gross Revenues without Interest Income, gives us a credible understanding of the Operational Revenues. The Operation Revenues will help us understand the Quality of Business being undertaken.
- Occupancy Data: The Occupancy Data for the previous 24 months are analyzed to gain understanding about customer choices in relation to the Destination’s Attractiveness and Seasonality.
- Facilities and Activities: The Businesses provide a list of facilities and activates that they have integrated to provide a rich and satisfying experience to the Traveler. They can share the unique packages offered for stay and activities.
- Foreign Tourist Arrivals: This will help the judges to understand the efforts made by the Business to be inclusive to Foreign Travelers. The Organization shares the break-up of Nationalities which have patronized the Business. This displays the businesses Sensitivity to different cultures.
- Domestic Tourist Arrivals: India being a diverse country, the Travelers from different parts of the country have different needs. The Business can showcase the various unique initiatives taken by them to make the Domestic Traveler comfortable.
- User Reviews: The User reviews give us the opportunity to understand the day-to-day operations. Negative and positive reviews are both recorded and are available for scrutiny. However, with perception aggregation happening on a real-time basis the organizations rankings are collated at a cut Off Date.
Nomination Process
Nominations for the PTR will be open to businesses and organizations operating within the tourism industry in Punjab. The nomination process will involve:
- Submission of Application: Interested parties will submit a completed application form that outlines their business, achievements, and contributions to the tourism industry.
- Review and Evaluation: A panel of experts, including industry leaders, academics, and government officials, will review the submitted applications and assess them against the established criteria.
- Selection of Finalists: Based on the evaluation process, a select group of finalists will be chosen to compete for the PTR Recognitions.
- Recognitions Ceremony: The final winners will be announced at a prestigious Recognition ceremony, attended by industry stakeholders, government officials, and the media.
Stay Tuned
The PTR is an exciting initiative that aims to recognize and celebrate the achievements of businesses and organizations contributing to the growth and development of the tourism industry in Punjab. We look forward to honouring those who have demonstrated excellence in business performance and sustainability.